Suites
The Insights Center facility is designed to be as flexible as the needs of the clients we serve. Whether you are part of a research and development team or marketing team, you’ll find everything you need here, including a database of qualified, engaged respondents who have feedback that can help you stay relevant to your audience.
Test Kitchens and Dual Viewing Room
Insights Center’s 9,000-square-foot facility in Denver is built for versatility, featuring a fully equipped commercial test kitchen, a computerized CLT lab with seating for up to 50 participants and room for 12 clients behind the glass, and two oversized focus suites. The 900-square-foot kitchen includes four gas lines beneath a 12-foot hood, a triple sink, walk-in cooler and freezer, and extensive adjustable stainless prep space, plus ample dry and wet storage—ideal for food and beverage testing. Each focus suite can be configured as a living room, classroom (up to 40), or theater (up to 50), making Insights Center the most adaptable research facility in the city. Our test kitchen comes fully equipped with everything you need to create a true culinary experience.
- 8 x 10 ft. walk-in cooler
- 8 x 10 ft. walk-in freezer
- 12-foot ventilation hood
- 2 36” 6-burner commercial stoves with ovens
- 6 residential ovens (24 burners)
- Triple sink with hand sink
- 4 quick connect gas appliance connections
- 12 1250-Watt microwaves
- 60 feet of stainless prep
- 3 40 lb. Double Basket Deep Fat Fryers
- 36” gas griddle
- Outlets throughout and in ceiling
- Garage delivery door to facility and double doors to kitchen
- Plenty of onsite storage
- Closed Circuit Monitor to CLT lab and FG rooms
Computerized Test Labs
Our computerized test labs are equipped with laptops or tablets utilizing high speed internet to ensure successful studies of all types.
- Capable of seating up to 30 participants at a time, with dividers between stations for privacy
- Dedicated high-speed WiFi service
- 60 lap top computers on-hand
- 12 tablets on-hand
Flex/Focus Suites
Our Flex/Focus Suites are designed for ultimate adaptability, allowing you to create the perfect environment for your research. Whether replicating real-world settings or configuring spaces to fit unique study requirements, our suites help ensure respondents feel at ease—delivering authentic insights that empower your team to make informed, data-driven business decisions with confidence.
- Two flex suites
- On-hand we have changing booths, 5 portable sinks and can configure rooms to suit complicated tests
We excel at building environments. Here are a few we’ve achieved in our Flex/Focus Suites for clients over the years:
- Gym with stationary bicycles
- Rooms with a variety of appliances stations so respondents can touch, pull, pull, etc., for feedback on how appliances operate; video at each station captures the respondents’ reactions
- Living room styled spaces
Unique Features
The Insights Center facility has many unique features that increase its flexibility and help keep clients and respondents comfortable. Twelve-foot gondola shelving realistically simulates products at retail, while our living room styled spaces simulate an environment for testing smart devices and provide a relaxed space where participants may speak more freely for deeper insights. Other amenities such as garage door delivery, screened sink stations and individual changing booths ensure studies run smoothly, comfortably and on-time.
Industries We Serve
Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.
Methodologies
Insights Center offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.
Qualitative
Quantitative
Home Use
Scent
Tactile