Gain deep consumer insights

Unleash the power of your brand

ServSafe^®certified Sensory Specialists

Connect with your consumer

Accurate data that leads to key insights to help shape brands

We understand the science of data collection

Where Innovation Meets Sensory Insight

R&D and Marketing teams are both critical components to any brand’s success. That’s why we’ve created a space that caters to both: a spacious, fully equipped kitchen designed to inspire innovation, alongside observation rooms featuring comfortable seating, personalized service, and upscale dining options. It’s the ideal fusion of functionality and luxury.

Suites

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Test Kitchens and Sensory Suites

At Insights Center in Denver, our state-of-the-art commercial-grade kitchen is purpose-built for food and beverage sensory research—whether you’re conducting simple taste tests or complex product development studies. Equipped with both residential and commercial ovens, walk-in coolers, and expansive prep space, the kitchen offers the precision and control R&D teams need, along with the comfort and efficiency marketing teams appreciate. Its flexible design supports everything from early-stage innovation to final consumer validation.

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Computerized Test Labs

You won’t find more innovative spaces than Insights Center’s Computerized Test Labs at more competitive prices. We can seat up to 30 participants at comfortable stations that offer privacy and reliable high-speed WiFi. Adjacent Client viewing rooms and lounges are designed for comfort and convenience, with mini bars, snacks, and massage chairs.

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Flex/Focus Suites

Insights Center’s flexible focus suites adapt to any research need, with three rooms seating 30+ and one-way mirrors for observation. We offer ventilated spaces for scent tests, changing booths, portable sinks, and fully customizable environments—whether replicating a backyard, hospital, bar, or home setting—to ensure participants feel at ease and clients gain authentic, actionable insights.

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Unique Features

The Insights Center offers flexible spaces that transform into comfortable living rooms spaces, realistic retail stores, and lifelike in-home ensuites with sink set-ups. Our goal is to help participants relax so you get authentic reactions and opinions that can help you ensure your brand, products and services are most relevant to your consumers.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.

Methodologies

Insights Center offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.